Apple have today announced that they are set to venture into the world of digital DJing with the release of the iProg, a brand new, state of the art EDM controller.
Limited numbers of the controller, which in keeping with EDM DJ prices is expected to be significantly more expensive than other similar controllers on the market, will be launched in November of this year, just in time to cause suitable carnage amongst the parents of wannabe EDM stars during the Christmas period.
The controller is aimed at new generation EDM and “progressive house” fans and is endorsed by Aiden Jude, who claims “it’s so easy to use, even a child can do it.”
According to Nathan Smith, the man tasked with spearheading Apple DJ, the iProg has a unique mixer which features only volume controls, filters knobs and a sophisticated navigation system for iTunes. He spoke to Wunderground about its unique features, “We don’t want to worry our customers with the stigma that’s attached to using a sync button so we removed it all together, you simply select a track and it’ll be automatically synced with the track that’s playing.”
“We’ll even monitor the tracks that are being mixed together on iTunes and offer you suggested tracks,” explained Smith, who claims his family have been working in product development at Apple since his Granny Smith helped design the Macintosh in the early 80s. “So you, all your friends and even the superstar DJs will be able to play exactly the same set, leaving you to seamlessly mix and warp your favourite tunes with our unique mixer.”
“We’ve even made the controller with a motion censor so anytime you put your hands in the air it will automatically loop the track and only drop the bass when you drop your hand, eliminating any embarrassing premature bass dropping moments,” he reassuringly added.
Reviews of the iProg have so far been a mixed bag, with one reviewer, Pam Schmidt of EDM Weekly, saying, “OMG iProg is so totes amazeballs!! You’ll be able to mix just like Calvin Harris or David Guetta. YOU WANT THIS FOR CHRISTMAS!! :).”
While Mike Ferinno from DJs Digest said, “This is shit, you wont be able to mix anything on this that isn’t shit commercial EDM. Techno, house, drum and bass and anything other than crappy electro progressive claptrap is far too complex to use on this flimsy, cheap looking but incredibly expensive, pathetic piece of shit.”
