Russian DJ Nina Kraviz has surprised many commentators by signing a controversial sponsorship deal with bubble bath manufacturer, Radox.
The deal, which is a tongue and cheek response to the bath-gate controversy from earlier this year around Nina’s Resident Advisor spotlight episode, will see Kraviz earn €10,000 every time she takes a bath using Radox products.
“Such a big deal was made of me having a bath on the RA video that when Radox approached me about sponsorship I thought it’d be a funny way to put a line under all that silly bother. Plus I spend most of my time after gigs drinking champagne in the bath so it’s easy money.”
To launch the deal Radox and Kraviz have announced a series of gigs in Ibiza this summer. “It’s going to be a series of foam parties, naturally. I’ll be playing alongside Maceo Plex. He’s going to perform naked while I’ll be dressed as a rubber duck. It’s going to be hilarious.”
