In a desperate bid to alter his image and jump from the flailing ship that is EDM and onto the next big thing deep house, Steve Aoki has reportedly been spending the morning researching deep house on google.
The cake throwing EDM star recently made the admission that he would begin releasing deep house after receiving advice from friends to alter his sound and try jump on the deep house bandwagon so that he can make money off it.
Aoki, who has never really expressed a fondness for deep house until it became popular, follows in the footsteps of Tiesto, who himself tried to get in with the deep house crowd by doing a deep house radio show – which plays no deep house at all.
A source close to Aoki claims that the star’s interest in the genre is genuine, insisting that he “spent a whole entire morning googling deep house” to swot up on the genre before he copies the main tropes of the sound and recreates a version of it.
“He worked his ass off on this album, spending upwards of 45 minutes listening to popular deep house tracks, amending his social media profiles to include deep house as an influence and listening to deep house artists whose sound he can mimic,” claimed a friend/hanger-on/sycophant. “You know, all the big deep house people like Disclosure and Mary J. Blige.”
“Deep house is a genre that’s blowing up right now and while Steve isn’t that into it he predicts that it’s where the money will be for another two years or so,” continued the source. “After that point Steve will reassess and release music on whatever genre is popular. And by popular I mean selling.”
Aoki has said he plans to release the deep house tracks under a pseudonym lest people know it’s his music and take an immediate dislike to it based on the blatant cash-influenced scene jumping Aoki is doing.
“I think Steve will bring a lot to deep house,” he added. “I’ve been to these deep house parties and not once have I seen a single inflatable raft or cake, and that’s sad.”
Some other preparations that Steve is reportedly undergoing to maintain credibility in the deep house scene includes “calling every genre deep house even when it plainly isn’t, dressing like a London art-student and doing enough ketamine to kill a small foal”.
“I don’t even think people will mind that it’s Steve making this music when they see the amount of work he and his writers have put into changing his sound,” concluded the friend. “I mean, there comes a time when you’ve got to put the past behind and respect a guy who spent two or three hours googling the scene, that’s old school.”
