A new advertising campaign for Blue Steel Cider has made the astonishing suggestion that it’s brand of super strength 8.5% cider is “not just for tramps”.
“For years powerful ciders have had to suffer the indignity of being associated with tramps but contrary to popular belief and common knowledge the cider is also great for normal people, with houses and working showers,” claimed Blue Steel Head of Marketing Daniel Brunt.
Drinking the cider it is claimed will causes “tramp like” behaviour in regular drinkers who may not be used to the potency of super strength cider.
Some of the behaviours listed include “pissing yourself, falling over, growing a blotchy food smeared beard, sleeping in bushes and general vagabond behaviour”.
“People are going to have the time of their lives,” he added.
Mr. Davis suggested that some members of society that Blue Steel’s 8% cider would be appealing to include junkies, people from Scotland and/or Ireland, people at festivals and anyone who has ever drank Buckfast in their lives.
“I find it hard to believe that super strength cider isn’t the sole purview of tramps,” claimed one disbelieving man enjoying a light beer. “Won’t the tramps be angry that we’re stepping on their turf, essentially parks and bus shelters.”
The Blue Steel Cider is available to buy in large bottles, cans and a brand new “bag of cider” which can be attached directly to your face for optimum cider drinking action.
