Self-proclaimed dance music newbie, Brendan Delaney, has stated that he is excited to find out what music is “good” exclusively through online dance music retailer Beatport.
The dance music retailer has become the go-to place for up and coming DJs and music fans to source their dance music. “It’s handy, I don’t have to bother with following labels, reading up on my favourite artists and developing an understanding of the music,” explained Brendan. “I just go onto Beatport, check a few charts then pick what’s popular for my set. I’m finished in about twenty minutes. Leaving me plenty of time to decide on which side I should part my hipster hairdo.”
“It’s great not having to plod about for hours listening to track after track, who wants to do that?? questioned Brendan. “Who has time to be listening to music all day? Certainly not me, I’ve got Facebook comments to reply to.”
When it was explained to Brendan that pre-Beatport people had to actually leave their bedroom to buy music from a physical shop he stared at us blankly before confusedly asking “what’s a shop?”
Beatport, who recently changed its motto from ‘play with music’ to ‘play with the music that we tell you to play with’, is now the number one, two and three source for unimaginative music fans to source what they listen to, with most of the users favouring being dictated to by the numerous charts available on the site.
“I always use the charts, they’re the best tracks that are the most liked by everybody,” explained Brendan. “Why would I want some obscure track that not many people know or like, how will I fit in then?”
“Sometimes I won’t even listen to the track, I’ll just see that it’s in the chart of a DJ I like and blindly download it without thinking. I can rest pretty easy in the knowledge that if Calvin Harris is playing it then it’s definitely good,” he offered.
Brendan stated that he enjoys passively absorbing recommendations for what he should buy, watch, read or listen to through advertising and sites like Beatport and Pitchfork. “I like to have choice so that I can avoid making choices.”
“I’d let Beatport control every aspect of my life if I could, but unfortunately that’s not possible, yet,” concluded Brendan. “Hopefully in the future that’ll change.”
