In breaking news from America, it has been reported that Kygo, the unofficial pioneer of tropical house, has signed a $2.5million deal that will see his music exclusively played in ninety-nine percent of the world’s elevators.
The Norwegian producer, real name Kyrre Gørvell-Dahll, has become synonymous with “beige and bland” music, the likes of which has been found playing in elevators since they first started to appear in building in the mid-nineteenth century.
Elevator expert Peter Storey spoke to Wunderground, “The history of music in elevators, or lifts as they’re called in Europe, is actually quite interesting,” he told us. “Well, actually, now that I think about it, unless you’re a massive elevator nerd, like me, it’s probably pretty boring but, fuck it, I’m going to tell you a little bit about it anyway.”
“When elevators first started to appear, around 1865, there was none of these fast speed elevators going up and down at a million miles an hour,” continued Mr Storey. “Far from it, they were extremely slow, it could take up to an hour to get up ten flights and only very rich people would use them so they would hire a musician to stand in the lift and play music all day long to keep them entertained.”
“From there, the way the music has got to the elevator has evolved quite a lot,” explained Storey. “We’ve had bands playing live from the bottom of the lift shaft, on board gramophones and eventually music piped directly, but the one thing that has always remained constant is the unoffensive, bland and monotonous tone of the music, which is what makes the deal with Kygo work so well.”
“This is the very first time a deal like this has been done and it’s going to be great for the elevator industry,” claimed Storey. “The one thing people want in elevators is to feel safe and by having the same bland music playing in them all over the world it creates a feeling of familiarity, which helps to create a feeling of safety.”
So far, Kygo has yet to comment on the deal, with sources close to the Norwegian confirming that he has spent “the last twenty-four hours recording one hundred new tracks” that will be used as part of the deal.